Limited-edition gins were predicted to be big in 2017 and, just four months in, that certainly seems to be the case. However, producing and marketing such experimental gins can be an expensive gamble; one that, despite potentially offering great rewards, is often too risky for micro-distilleries to attempt single-handed. Increasingly, distilleries are turning to a third party to help produce their limited-edition gins by spreading their risk and providing a platform to market the end product.
So, Valentine’s Day. It’s all a bit rubbish really, isn’t it? As much as we all like to be swept off our feet occasionally, special occasions dictated by guilt and commercialisation aren’t actually all that special, are they? But happily (especially for those of us who suffer from FOMO), that’s where the gin industry comes riding gallantly to the rescue. Everything looks much rosier from the bottom of a decent G&T (even, in some cases, the gin itself), so pick up a cracking bottle for the gin-lover in your life (and if that happens to be you, well, make it a good one), holler “Bottoms Up!” and ring that bell! It’s Valentines’ Gins; Gin A Ding Ding!
As our enthusiasm for gin soars, so too does the range of gin subscription services on offer. Last year, I reviewed no fewer than five miniature gin services that had been launched in the first half of 2016. And, in the last six months, there has been similar growth in the number of companies offering full-size bottles. But all these services have one thing in common. Yes, they deliver gin to your doorstep but that’s also where they all stop. If you’re not in, your box of ginny delights will, hopefully, be delivered to a trustworthy neighbour or, less ideally, returned to your local sorting office. Until now. Now there is a gin subscription service that will make it through your letterbox. And if, like me, you receive a lot of gin at home, that can only be good news!
A recent poll I ran indicted that only 8% of my Twitter followers intended to attempt Dry January, with the vast majority opting instead for a boozy Ginuary! However, with more and more so-called millenials cutting down their drinking in favour of a more healthy lifestyle and plenty of other reasons to decline a double G&T – pregnancy, designated driver duties, marathon training or simply a nasty hangover – there is increasing demand for booze-free adult-style drinks.
I have a bit of a soft spot for Pothecary Gin; it was the first gin I formally reviewed, it comes from Dorset where my husband and I married, and its signature colour is my favourite too. It’s also a damn fine gin with a fascinating story behind it; a winning combination in my opinion. So you can imagine my delight when Pothecary collaborated with another local business, who produce another one of my favourite vices, and then asked me to review it!
I know it’s only October, but if you’ve got kids (as I do) they’re probably already writing their Christmas lists and what better way to get through the nagging than planning a few festive treats for yourself and your gin-loving friends? But why wait until the big day when you can start celebrating on December 1st with one of these amazing advent calendars!
With the boom in gin showing no sign of abating, the number of subscription services continues to grow. There is now a wealth of choice in the miniatures market with five companies, including Gin Explorer and Little Gin Box, launching in 2016. Until recently though the Craft Gin Club, launched in January 2015, was the only gin subscription service offering full size bottles delivered to your doorstep. Now The Juniper Club is squaring up to them.