With many gins come many gin awards. And even more medals. For even the most prestigious competitions have a tendency to award a multitude of medals. Consequently the value of such achievements is being diluted; forget bronze – even silver and gold medals make few ripples. And, perhaps more tellingly, most gin-lovers say they do not consider award stickers of being indicative of a gin’s quality either. A Double Gold (such as Pothecary was awarded at the San Francisco World Spirits Competition) certainly stands out within the industry at least, as does Hernö‘s recognition as “Europe’s most awarded gin”, but it takes something really special to catch the attention of the press and public alike. Something like Napue Gin‘s well-deserved title as “The World’s Best Gin for Gin and Tonic”.
Dorset’s Jurassic Coast is a rather special spot for me. It’s where my husband grew up, where we got married, and where our children now love to visit for fossil-hunting and rock-hopping. So you can imagine my excitement to receive a sample of the county’s newest spirit which hopes to capture “the invigorating spirit of summer on the Dorset coast”.
Perhaps better known as a craft beer subscription service, Flavourly.com have recently added a Gin Discovery box to their line-up and it looks pretty tempting indeed. Unlike all of their competitors, Flavourly offer their subscribers three 200ml bottles of craft gin in addition to mixers and snacks.
Limited-edition gins were predicted to be big in 2017 and, just four months in, that certainly seems to be the case. However, producing and marketing such experimental gins can be an expensive gamble; one that, despite potentially offering great rewards, is often too risky for micro-distilleries to attempt single-handed. Increasingly, distilleries are turning to a third party to help produce their limited-edition gins by spreading their risk and providing a platform to market the end product.
Remember Mabel? The charming centenarian who hit the headlines after swearing the secret to long life was drinking six gin-and-tonics a day, but devastatingly died from alcohol poisoning after downing one too many bottles of free gin sent by kind-hearted distilleries? If not, you’re not alone. But I will never forget that cautionary tale, largely because the moral of the story was not to drink less gin. Hurrah!
Gin is booming. No question. But, apparently, not everyone is obsessed with gin. I know, I was surprised too! But there’s more to it than that. Pay close attention and there are rumours that rum will be the next big thing. Or indeed whisky, which seems more than plausible given the number of gin distilleries that are currently resting on their barrels. And, according to the Drinks Business, vodka is back on the bartenders’ radars too. So there is everything to play for. And they are all playing right into the hands of The Spirit Show who have recently launched The Spirits Society subscription service.
Limited edition gins are big news. Very big. But they can also be problematic; being expensive, risky and time-consuming for distilleries to bring to market. But that is where the newly launched That Boutique-y Gin Company comes riding gallantly to the rescue. That Boutique-y Gin Company, sister to the highly successful whisky company of the same name, is the world’s first independent gin bottler, taking secret unreleased projects and exciting experiments from distilleries in their purest form before bottling, labelling and marketing the products themselves.