Gin is booming. No question. But, apparently, not everyone is obsessed with gin. I know, I was surprised too! But there’s more to it than that. Pay close attention and there are rumours that rum will be the next big thing. Or indeed whisky, which seems more than plausible given the number of gin distilleries that are currently resting on their barrels. And, according to the Drinks Business, vodka is back on the bartenders’ radars too. So there is everything to play for. And they are all playing right into the hands of The Spirit Show who have recently launched The Spirits Society subscription service.
A recent poll I ran indicted that only 8% of my Twitter followers intended to attempt Dry January, with the vast majority opting instead for a boozy Ginuary! However, with more and more so-called millenials cutting down their drinking in favour of a more healthy lifestyle and plenty of other reasons to decline a double G&T – pregnancy, designated driver duties, marathon training or simply a nasty hangover – there is increasing demand for booze-free adult-style drinks.