With many gins come many gin awards. And even more medals. For even the most prestigious competitions have a tendency to award a multitude of medals. Consequently the value of such achievements is being diluted; forget bronze – even silver and gold medals make few ripples. And, perhaps more tellingly, most gin-lovers say they do not consider award stickers of being indicative of a gin’s quality either. A Double Gold (such as Pothecary was awarded at the San Francisco World Spirits Competition) certainly stands out within the industry at least, as does Hernö‘s recognition as “Europe’s most awarded gin”, but it takes something really special to catch the attention of the press and public alike. Something like Napue Gin‘s well-deserved title as “The World’s Best Gin for Gin and Tonic”.
Perhaps better known as a craft beer subscription service, Flavourly.com have recently added a Gin Discovery box to their line-up and it looks pretty tempting indeed. Unlike all of their competitors, Flavourly offer their subscribers three 200ml bottles of craft gin in addition to mixers and snacks.
So, Valentine’s Day. It’s all a bit rubbish really, isn’t it? As much as we all like to be swept off our feet occasionally, special occasions dictated by guilt and commercialisation aren’t actually all that special, are they? But happily (especially for those of us who suffer from FOMO), that’s where the gin industry comes riding gallantly to the rescue. Everything looks much rosier from the bottom of a decent G&T (even, in some cases, the gin itself), so pick up a cracking bottle for the gin-lover in your life (and if that happens to be you, well, make it a good one), holler “Bottoms Up!” and ring that bell! It’s Valentines’ Gins; Gin A Ding Ding!
A recent poll I ran indicted that only 8% of my Twitter followers intended to attempt Dry January, with the vast majority opting instead for a boozy Ginuary! However, with more and more so-called millenials cutting down their drinking in favour of a more healthy lifestyle and plenty of other reasons to decline a double G&T – pregnancy, designated driver duties, marathon training or simply a nasty hangover – there is increasing demand for booze-free adult-style drinks.
I love gin. And I also love writing about gin. It’s not just about the spirit for me though. Yes, of course, I love interesting botanicals and a delicious drink. But I also look for a good story, and a stunning bottle. And, according to The Gin Guild, I’m not alone. Truth be told, it’s pretty rare to find a gin that really ticks all the boxes. Rarer still to be asked to review one. Ladies and gentlemen, Trevethan Cornish Gin is, for me, that gin.
Gin-lovers rejoice! The Spirit Show, the UK’s first consumer show for the premium spirits market, is taking place in London next month, offering the perfect opportunity to pick up ideas and gifts for Christmas and New Year. Ticket holders will be able to take advantage of unlimited tastings of over 200 of the world’s finest rum, vodka, whisky and, of course, gin. In addition to this, everyone who attends will receive a limited-edition Spirit Show tasting glass, a meal voucher redeemable at the Street Food Village and a free download of the showguide and tasting notes app.
There is, I think, a fine line between being brave and foolhardy, determined and bloody-minded. For better or worse, perhaps they are all necessary character traits to build a business and to succeed with spirits. There is, after all, a lot to get right when you launch a new gin: the branding; the bottle; the marketing; and the product itself of course. JJ Lawrence certainly got his teeth stuck in when he decided three years ago to follow his passion and produce a new luxury British gin and he didn’t let anything stand in his way.