If you’re anything like me, then your heart most likely skips a beat every time you spot a new gin on social media. And then sinks a little with the realisation that there is yet another product you have to add to your must-try list and attempt to track down. And it’s hard enough to keep up with just the UK gins. Don’t even get me started on the European and worldwide gins. It is nigh on impossible to keep up with the insatiable growth in the market at the moment but a new gin subscription service from Master of Malt may just keep you one step ahead of most of the rest of us.
If you fancy yourself as a bit of a mixologist, Think Gin Club could be the gin subscription service you’ve been looking for. At £40 a box, Think Gin Club offers equivalent value for money to Craft Gin Club and The Spirits Society but, in addition to the usual full-size bottle of craft gin, mixers and snacks, members also receive a mixology tool with every box.
These are interesting times indeed in the gin subscription service market. Of the five services that launched in 2016, Tipple Box and microbarbax have already long since dropped their spirit and gin clubs (although both still offer their original cocktail clubs). And, as Gin Explorer prepare to call time on their miniature subscription service next month, Master of Malt have just announced their brand new Dram Club. Things appear more stable at the full-sized end of the market with Craft Gin Club, launched in January 2015, still going strong. But the competition there is clearly heating up too, especially with One Time Gin preparing to take on everyone else with a variety of bottle sizes when they relaunch later this year.
Perhaps better known as a craft beer subscription service, Flavourly.com have recently added a Gin Discovery box to their line-up and it looks pretty tempting indeed. Unlike all of their competitors, Flavourly offer their subscribers three 200ml bottles of craft gin in addition to mixers and snacks.
Gin is booming. No question. But, apparently, not everyone is obsessed with gin. I know, I was surprised too! But there’s more to it than that. Pay close attention and there are rumours that rum will be the next big thing. Or indeed whisky, which seems more than plausible given the number of gin distilleries that are currently resting on their barrels. And, according to the Drinks Business, vodka is back on the bartenders’ radars too. So there is everything to play for. And they are all playing right into the hands of The Spirit Show who have recently launched The Spirits Society subscription service.
With their first gin distilled on the stroke of midnight on 1st January 2017, One Time Gin launched as the UK’s only limited edition gin subscription club. Yes, there are a growing number of subscription services out there, but One Time Gin genuinely offer something no one else can, by collaborating with a different distillery every month to bring their members a truly limited edition gin that can’t be found anywhere else.
The rise and rise of the gin subscription service has continued unabated in 2017 (as I predicted last year); Flavourly, better known as a craft beer club, are among the latest converts to the many and varied delights of gin. And, following in the footsteps of Craft Gin Club and The Juniper Club, we’ve also seen more companies take on the full-sized gin subscription market with the launch of One Time Gin, The Spirits Society and GIN GIN.