Limited edition gins are big news. Very big. But they can also be problematic; being expensive, risky and time-consuming for distilleries to bring to market. But that is where the newly launched That Boutique-y Gin Company comes riding gallantly to the rescue. That Boutique-y Gin Company, sister to the highly successful whisky company of the same name, is the world’s first independent gin bottler, taking secret unreleased projects and exciting experiments from distilleries in their purest form before bottling, labelling and marketing the products themselves.
Recent years have seen the craft gin market grow exponentially. And the truth is that while some new gins are exceptional, many are not. And while many new gins embrace an ever expanding list of increasingly unusual botanicals, some work and some don’t. Some gins taste distinctive but many don’t. That doesn’t necessarily make them a bad gin of course, but without seeing the bottle some gins are just not that easy to identify, particularly when mixed with tonic water. It was this that Dale and Vicky McQueen wanted to address when they launched McQueen Gin. From the very beginning they were determined to create something different and distinctive. McQueen Gin was never going to conform.