Another year has flown by and what a year it was! Both for gin as a whole and also for my more personal gin pursuits. It has, on the whole, been an outstanding year for the industry with sales reaching an all-time high and gin being declared the most popular spirit in the UK. But, with the highs of sales in excess of 47m bottles of gin, came the inevitable lows as people looked to sell out and cash in. The wonderful gin community rallied though and, desperate to protect our sacred spirit, the #StopFuckingWithGin hashtag was born! While The Pool asked if the gin joke had gone too far, and Gin Monkey – rightly – reminded us to use the hashtag with due respect, there were plenty of offenders who deserved little sympathy – such as gin and tonic tea bags, crisps and, quite possibly the worst of them all, G&T fun buns!
With many gins come many gin awards. And even more medals. For even the most prestigious competitions have a tendency to award a multitude of medals. Consequently the value of such achievements is being diluted; forget bronze – even silver and gold medals make few ripples. And, perhaps more tellingly, most gin-lovers say they do not consider award stickers of being indicative of a gin’s quality either. A Double Gold (such as Pothecary was awarded at the San Francisco World Spirits Competition) certainly stands out within the industry at least, as does Hernö‘s recognition as “Europe’s most awarded gin”, but it takes something really special to catch the attention of the press and public alike. Something like Napue Gin‘s well-deserved title as “The World’s Best Gin for Gin and Tonic”.