These are interesting times indeed in the gin subscription service market. Of the five services that launched in 2016, Tipple Box and microbarbax have already long since dropped their spirit and gin clubs (although both still offer their original cocktail clubs). And, as Gin Explorer prepare to call time on their miniature subscription service next month, Master of Malt have just announced their brand new Dram Club. Things appear more stable at the full-sized end of the market with Craft Gin Club, launched in January 2015, still going strong. But the competition there is clearly heating up too, especially with One Time Gin preparing to take on everyone else with a variety of bottle sizes when they relaunch later this year.
With their first gin distilled on the stroke of midnight on 1st January 2017, One Time Gin launched as the UK’s only limited edition gin subscription club. Yes, there are a growing number of subscription services out there, but One Time Gin genuinely offer something no one else can, by collaborating with a different distillery every month to bring their members a truly limited edition gin that can’t be found anywhere else.
The rise and rise of the gin subscription service has continued unabated in 2017 (as I predicted last year); Flavourly, better known as a craft beer club, are among the latest converts to the many and varied delights of gin. And, following in the footsteps of Craft Gin Club and The Juniper Club, we’ve also seen more companies take on the full-sized gin subscription market with the launch of One Time Gin, The Spirits Society and GIN GIN.