Remember Mabel? The charming centenarian who hit the headlines after swearing the secret to long life was drinking six gin-and-tonics a day, but devastatingly died from alcohol poisoning after downing one too many bottles of free gin sent by kind-hearted distilleries? If not, you’re not alone. But I will never forget that cautionary tale, largely because the moral of the story was not to drink less gin. Hurrah!
Limited edition gins are big news. Very big. But they can also be problematic; being expensive, risky and time-consuming for distilleries to bring to market. But that is where the newly launched That Boutique-y Gin Company comes riding gallantly to the rescue. That Boutique-y Gin Company, sister to the highly successful whisky company of the same name, is the world’s first independent gin bottler, taking secret unreleased projects and exciting experiments from distilleries in their purest form before bottling, labelling and marketing the products themselves.